Meet the Team
The people behind MiWish
The people behind MiWish
Behind MiWish is a passionate team dedicated to transforming how we plan and celebrate life. Our diverse backgrounds in technology, healthcare, and bereavement services drive our mission to make celebration of life planning accessible, personal, and meaningful.
Founder & CEO
Driven by a personal experience with loss, Naomi set out to transform how we plan and celebrate life. With a passion for meaningful design and technology, she leads MiWish with empathy and purpose.
Product & Design
Responsible for crafting every interaction on the platform, ensuring that even the most sensitive moments feel intuitive and supportive. Brings years of UX expertise to end-of-life technology.
Technology
Architects the systems that keep MiWish secure, fast, and reliable. Specialises in building AI-powered tools that feel personal, not robotic, while maintaining the highest standards of data privacy.
Partnerships & Outreach
Connects MiWish with families, celebration of life planners, and healthcare professionals. Ensures the platform serves real needs and builds trust within the bereavement community.
We’re building something meaningful and we’d love for you to be part of it. Whether you want to plan your own celebration of life or simply learn more about what we do, we’re here to help.